Are Water Filters Necessary?

Never before has the need been greater for quality home water purification.

America's tap water is contaminated with toxic heavy metals, synthetic organic chemicals, chlorination by-products, biological parasites and virtually thousands of harmful contaminants. "E.P.A. reports show that U.S. water supplies contain over 2300 cancer causing chemicals..." Ralph Nader Research Group

In America's highly industrialized society we use over 80,000 toxic chemicals every day and over 1000 new ones are being developed every year. We are learning the hard way that all of the chemicals we use will ultimately show up in the water we drink. There is no "new water", this planet keeps recycling the same water over and over. As we use more synthetic chemicals, the level in our water supplies increases proportionately.

In contrast to popular belief, our water treatment facilities were not designed to take out synthetic organic chemicals and toxic heavy metals like lead. Municipal water treatment today is essentially the same as it was over 100 years ago, the water is flown through sand beds to remove visible particles and then bleach (chlorine) is added to kill most of the bacteria! We do not filter out the synthetic chemicals!

The number one killer in tap water is chlorine. It is the stuff that was used to make poison gas in the trench warfare of WWI. We are drinking it why??? Simple, because it is cheap and governments MUST supply water that will not kill you today or tomorrow. How about in 20 years??? Put bluntly...That is not today's problem!!!! There is no argument that chlorine has revolutionized PUBLIC health. But, now you can now do better for yourself and your family, and at an affordable price.
Imagine filling your water bottle from a lake (or worse) and adding some bleach to it everyday for 20-30-50 years. Now, imagine your liver and skin and blood chemistry. Well, that is what 99+% of the North American population does everyday. Yuk!! But very cost effective. Chlorine and the chlorine by-products (This and HAAs) are thought by many experts to be the number one cause of heart disease and cancer.

According to recent research in Europe, pregnant women in their first trimester who drink five or more glasses of chlorinated tap water a day may be at a much higher risk of miscarriage than women who drink non-chlorinated water. Concerned that chlorine may cause spina bifida and stillbirths, the British government has ordered an independent study on chlorine-treated drinking water. Scientists from Imperial College, London University, are interested in this new research from doctors in Norway, Canada and the United States reporting higher levels of birth defects in areas where chlorine is used, compared with drinking water treated by alternative methods.

A Norwegian study of 141,000 births over a three-year period found a fourteen percent increased risk of birth defects in areas with chlorinated water. Scientists have already found an association between chlorine and an increased risk of bowel, kidney and bladder cancer, but it is the first time that a link has been verified with higher levels of spina bifida.

A study by Dr. Niels Skakkebaek of the University of Copenhagen demonstrated that the average human sperm counts have dropped in Denmark by almost fifty percent due to the presence of manmade chlorine found within human tissues and breast milk.

In Canada at Dalhousie University, Nova Scotia, researchers found that high levels of trihalomethanes, a by-product of chlorine in drinking water, significantly increased the risk of stillbirth.

Bladder cancer has been linked to chlorinated drinking water in an average of ten out of eleven studies. One of the studies in Ontario, conducted with funding from Health Canada, found that fourteen to sixteen percent of bladder cancers in Ontario showed a direct correlation to drinking water containing high levels of chlorine by-products. Chlorinated water has been linked to colon and rectal cancers in the studies, but the occurrences were not as common as those for bladder cancer.

75 years ago, before all of these chemicals were present in our environment, 1 out of 50 Americans would get cancer in their lives... now, 1 in 3 Americans... 1 in 2 males, will become cancer victims! 1 in 8 women get breast cancer, childhood cancers have increased 300% in just the last 20 years... and much of this can be linked to the accumulation of man made chemicals in our body.

Cancer is not natural, it's a man made disease, and for the most part... completely preventable. The purity of our water is one of the most critical factors in the prevention of cancer and other degenerative diseases. Water is our body's only means of purifying its self. If our water already contains chemical contaminants, our body is not able to use it to its full benefit. When the risk is so great and the solution is so simple... why chance it?

In-home water purification is the most effective, by far the most convenient and most economical means of providing clean, healthy water for you and your family.

"Healthy water" is the best health insurance we can get... and homewater purification is the best way to get it... possibly the only way.



Comparing Bottled Water to Filtered Water

Today in America, bottled water is a multi-billion dollar industry. It is the fastest growing and most profitable segment of the entire beverage industry!

Studies also show that bottled water isn't any purer than tap water, it simply costs more. Most quality home water purification products can provide water far superior to bottled water, at a fraction of the cost and in the convenience of your own home. Plastic bottle have sanitization issues as well.

Hundreds of millions of dollars are spent each week by water bottlers to create the perception that bottled water comes from some magical pristine mountain spring or pure underground aquifer.

The plain truth is that most bottled water is little more than tap water in a bottle. The Federal regulations (FDA) that govern the quality of bottled water only apply if it is transported across state lines, and only require it to be "as good as" tap water, not better. Most water bottlers bottle and sell the water in the same state to avoid Federal purity standards, read the labels! There are no assurances or requirements that bottled water be any safer or better than tap water. Plastic bottle have sanitization issues as well.

The U.S. FDA says: "Companies that promote bottled water as being safer than tap water are defrauding the American public."

In March of 1999‚ the Natural Resources Defense Council (NRDC) released a report called "Bottled Water‚ Pure Drink or Pure Hype?"
NRDC‘s report points out that more than 40% of all bottled water comes from a city water system‚ just like tap water. The report also shows that 60-70% of all bottled water is exempt from FDA‘s bottled water standards‚ because it is bottled and sold within the same state. According to the NRDC‚ "bottled water companies have used this loophole to avoid complying with basic health standards‚ such as those that apply to municipally treated tap water."

According to the NRDC study‚ "even when bottled waters are covered by FDA‘s specific bottled water standards‚ those rules are weaker in many ways than EPA rules that apply to big city tap water." For instance‚ if we compare EPA regulations for tap water to FDA‘s bottled water rules: (these examples are quotes from the NRDC report)

  • City tap water can have no confirmed E.coli or fecal coliform bacteria. FDA bottled water rules include no such prohibition (a certain amount of any type of coliform bacteria is allowed in bottled water).
  • City tap water‚ from surface water‚ must be filtered and disinfected. In contrast‚ there are no federal filtration or disinfection requirements for bottled water.
  • Most cities using surface water have had to test for Cryptosporidium or Giardia‚ two common water pathogens‚ that can cause diarrhea and other intestinal problems‚ yet bottled water companies do not have to do this.
  • City tap water must meet standards for certain important toxic or cancer-causing chemicals‚ such as phthalate (a chemical that can leach from plastic‚ including plastic bottles); some in the industry persuaded FDA to exempt bottled water from the regulations regarding these chemicals.
  • City water systems must issue annual "right to know" reports‚ telling consumers what is in their water. Bottlers successfully killed a "right to know" requirement for bottled water.

The Natural Resources Defense Council report concluded that; "Therefore‚ while much tap water is indeed risky‚ having compared available data‚ we conclude that there is no assurance that bottled water is any safer than tap water."

The reality is that people pay from $1 to $4 a gallon for the perception of higher quality‚ when in fact‚ the quality of bottled water is at best an "unknown"!

Home water purification‚ is by far the most economical‚ the most convenient and the most effective way of producing high quality, healthy water.

Filtering out the chlorine‚ lead and other contaminants with a quality home water filtration system‚ at the point of use‚ just prior to consumption‚ is the best way to know for sure about the quality of your drinking water.